New Press Campaign

The spotlight is on Coro, a composition from the Impronta collection. It is an ode to social interaction centred around a monolithic island, the functional core of a kitchen system that forms a complex, harmonious ensemble.

DoimoCucine’s new press campaign is expressed in a clean, almost museum-like image of one of the seven compositions from the new Impronta Collection, created by the architect Ferruccio Laviani and his Milan-based team from the aesthetic, functional and modular configurations offered by the All-arounD kitchen system. Coro first appeared in the book of the same name, a true publication of a vision: it tells the story of the evolution of the company and the shared system of values underlying its designs and of those who inhabit its kitchens. The books is filled with interpretations of the most important space in the home, united by the same design language used to approach architecture and create environments with a strong personality.

The protagonist of the 2026 press campaign, Coro develops around a monolithic island, with a thick satin stainless steel worktop, wall-mounted shelving, partially open and partially covered by Supersilver glass doors, and open shelves that interrupt a row of tall units and frame the cooking area, and an additional working table. Each of these modules harmoniously plays its role in everyday life and become spaces that integrate people and relations, to produce a balanced and shared harmony. This is the fulcrum: polyphonic life in space. The choice of materials, most notably the warmth and lightness of Premium Biondo Walnut veneer, is not simply decorative: instead, they define the proportions, depths, light and rhythm of the composition to offer experiences that change with the passing hours of the day. The kitchens from the Impronta Collection are personal expressions of uniqueness, each part of a recognisable and coherent narrative orchestrated by DoimoCucine under the artistic and stylistic direction of the architect Ferruccio Laviani and his team.